Sacha Orloff Group Insights

By Rory Jones

Gold, cigars and luxury brands boosted revenues at Abu Dhabi Duty Free by 29 per cent in the first half of the year to Dh380 million (US$103.4m).

The airport retailer experienced record-breaking second-quarter sales and outperformed the passenger traffic rise at Abu Dhabi International Airport in the first half, which increased 22.8 per cent.

The first-half figures for duty free represent a 29.1 rise on the corresponding period last year.

“The continued dynamic growth of the second-quarter sales is due to a combination of factors. [Abu Dhabi Airport Company’s] core objective is to continuously invest in passenger amenities, levels of customer service and real innovation and exclusivity within [its] retail offering,” said Mohammed Al Bulooki, the chief commercial officer at Abu Dhabi Airports Company (Adac). The company said the luxury brands Burberry, Hermes and Bulgari had all performed strongly, as well as food, cigars and perfume.


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